Wednesday, 2 March 2016
A Parallel Universe: the March BA
CoG7 is a fundamentalist Adventist body, no question, but it seems to avoid the tabloid apocalyptic speculation that goes hand-in-glove with its two larger relatives, the sibling SDA church, and its ratbag pack of daughters in the Worldwide Church of God tradition. When Herbert separated in the 1930s (they must have thrown a party!) CoG7 was left to follow its own course of development. It currently has churches established in forty countries (p.30).
Back to the magazine. The March issue is themed around baptism. But where, you might ask, are the proliferating exclamation marks! the CAPS, the frequent use of italics? And the lads at UCG's Beyond Today take note, just look at all the names of female writers and staff.
Many hardline Armstrongites would scoff, searching in vain for the heady blend of speculation, pontification and stupidity-on-steroids that they're addicted to. There's absolutely nothing Meredithesque here. Bland by comparison? Yes, but living off a diet of Rocky Road has health consequences. By contrast, a low-key, conversational tone has its own appeal. Not that I'm even faintly endorsing CoG7, just noting that it's one of the healthier options on the lard-laden COG smorgasbord.
The BA has been around a long time (this issue is Vol. 150, No. 2). It's already burned off The Plain Truth (unless you count the invisible Albrecht magazine), The Good News (both versions), GCI's Christian Odyssey, Meredith's The World Ahead, and I daresay it'll burn off the current crop of splinter mags as well.
The PDF is available to download.