Tuesday, 1 January 2008
In case you missed it, there's a new COG publication which launched in December. This one hails from the fringes of Armstrongism, the PCG. Of course, fringe is a relative term; compared with some of the others out there I guess Flurry is inner fringe.
In any case, The Trumpet Weekly joins the PCG stable, and it's a clever concept.
For starters it's available online, not in print, so no mail-out costs. In exchange for shelling out for an easily edited design template, PCG gets to produce a nice looking newsletter with few ongoing costs.
Next Gerry elevates his "Young Turks" (son Stephen, Brad MacDonald, Robert Morley and Joel Hilliker) as columnists, complete with by-line and picture, giving the impression that they actually know something about what they're writing. Add in a slop-bucket full of fear and loathing-style political commentary, and there's a guaranteed knee-jerk from the target readership who have both their insecurities and prejudices stroked.
Of course, by huffing, puffing and pouting, Gerry and his protégés then give the impression that they - and they alone - are in the know. Build up the straw man then knock him down.
But you have to wonder at a headline like German Fascism Is Conquering Kosovo! After all, the author is Gerry himself, a supreme spiritual führer in his own bailiwick surrounded by obsequious, goose-stepping lieutenants: pot and kettle stuff.
A PDF of last week's Weekly is available for those with an iron constitution, a perverse sense of humor, or a world-view somewhat to the right of Attila the Hun.