There's no doubt that UCG has an effective Internet presence, so much so that it runs rings around the doddery old fossils operating out of Charlotte, NC. But why rest on their laurels?
Enter GN Internet guru Aaron Booth, who dredges up a veritable fusillade of explosive ideas for the common herd to implement - all designed to further ratchet up the church's online impact.
Oh those UCG strategists... is there no end to their fiendish cleverness?
Brilliant! But I wonder if Aaron is familiar with the concept of "a two-edged sword"?