Saturday, 6 January 2007
Bring back Tomorrow's World!
Let's all help out the LCG as it faces a new crisis, this time a marketing crisis. Whether the lads have had advance warning I don't know, but I for one am willing to contribute my services in search of a solution.
LCG needs a new name for its magazine and TV show. Quick!
Those of us in Her Majesty's Dominions - if we're sufficiently long in the tooth - will remember the BBC science series Tomorrow's World. No hillbilly apocalyptic apologetics there, it was cutting edge stuff.
TW went the way of all TV shows after nearly 40 years. FORTY YEARS. That gives the Beeb a substantial claim to the name! It first saw the light in 1965, long before WCG launched the short-lived Good News of Tomorrow's World in - was it 1979?
Of course, there was no problem as long as Auntie wasn't using the name. Alas, the Grand Old Dame has had a change of heart. Check out this story. The name is being dusted off as part of a rebranding exercise, even though there are no plans to resurrect the show (though we live in hopes!)
"BBC News has decided to bring back the "brand" for a whole range of technology coverage which you will see on TV and online over the coming 12 months."
Can you see the possibility for confusion? The BBC getting letters asking about the 2300 days of Daniel and Rod getting enquiries about solar-powered washing machines. Ghastly!
So let's all put our noggins together and come up with a new name for the boys in Charlotte to use. Suggestions please.